Victory Excavation
Client :
Victory Excavating
Year :
2025
Timeline :
2 Weeks
Lead Brand / Logo / Graphic Designer :
Josh Long
:
:
Victory excavation came to me with an AI concept from ChatGPT. He liked the colors it provided and the graphic it came up with, but a brand needs more than a big graphic, it needs a dedicated logo system and accompanying graphic. Our challenge was to match the vibe and experience he liked and create a professional brand that would stand out in the market.
We developed a brand identity using industrial-inspired typography, punchy layouts, and a bright orange pop of color to stand out from the neutral palette of colors. We developed a monogram that can stand by itself as well as other graphics to showcase this brand.
Victory Excavating can now bid jobs knowing they will be viewed as a serious business and given respect against the competition, rather than being seen as just "Another residential contractor."
