Victory Excavation
Introduction
Details
Client :
Victory Excavating
Location :
Martinsburg, Pennsylvania
Category :
Logo & Branding
Industry :
Excavation
Year :
2025
Credits
Lead Brand / Logo / Graphic Designer :
Josh Long
:
:
The Challenge
Victory excavation came to me with an AI concept from ChatGPT. He liked the colors it provided and the graphic it came up with, but a brand needs more than a big graphic, it needs a dedicated logo system and accompanying graphic. Our challenge was to match the vibe and experience he liked and create a professional brand that would stand out in the market.
Our Solution
We developed a brand identity using industrial-inspired typography, punchy layouts, and a bright orange pop of color to stand out from the neutral palette of colors. We developed a monogram that can stand by itself as well as other graphics to showcase this brand.
From this Client,
Josh not only created an awesome logo for my business, but also created a brand for my business. Josh was very helpful in not only the logo making process but also helped me understand how I should successfully market my business. He was very good in communicating with me on what I wanted as well.
The Outcome
Victory Excavating can now bid jobs knowing they will be viewed as a serious business and given respect against the competition, rather than being seen as just "Another residential contractor."
