Hamples Barbershop
Introduction
Details
Client :
Hamples Barbershop
Location :
Altoona, Pennsylvania
Category :
Logo & Branding
Industry :
Barbershop
Year :
2024
Credits
Brand / Logo / Graphic Design :
Josh Long
:
:
The Challenge
Hample’s Barbershop needed a professional brand identity that reflected the type of experience clients would receive the moment they walked through the door.
The goal was not to create a trendy or overly modern barber brand. Instead, the focus was on creating something that felt:
Timeless
Detailed
Masculine
Clean and professional
Inspired by traditional barbershop culture
The branding needed to reflect the atmosphere behind the business itself.
Many modern barber brands lean heavily into aggressive streetwear aesthetics or minimal social-media-driven trends.
That approach would not have reflected the personality of the shop.
Hample’s needed an identity that felt authentic to the owner and the experience he was building. The challenge was finding the balance between:
Vintage inspiration
Modern usability
Professional presentation
Strong visual recognition
The branding also needed enough flexibility to work across:
Storefront applications
Apparel
Promotional materials
Window graphics
Social content
In-shop visuals
Our Solution
The final result was a complete logo and branding system designed to feel recognizable, flexible, and authentic to the business.
Deliverables included:
Primary and secondary logo systems
Badge-style brand marks
Typography direction
Color palette and visual identity system
Promotional flyer concepts
Storefront and window branding visuals
Merchandise and apparel mockups
Every piece was designed to reinforce the same feeling: a clean, premium barbershop experience rooted in craftsmanship and tradition.
The Outcome
Hample’s Barbershop launched with a cohesive visual identity that immediately elevated the professionalism and atmosphere of the business.
The branding helped establish:
A recognizable visual presence
A more premium perception of the shop
Consistency across print, storefront, and promotional materials
A stronger connection between the owner’s personality and the customer experience
Rather than chasing trends, the final identity was built to feel timeless and authentic to the culture of classic barbering.
